diff --git a/content/posts/pull-vs-push-intentional-notifications.md b/content/posts/pull-vs-push-intentional-notifications.md
index 0bf1d1ace54cd5cb7c2a85c869bc176c466d2f5e..ece2fe33c0de16f0cfd8c5e732dc9478ec0e0379 100644
--- a/content/posts/pull-vs-push-intentional-notifications.md
+++ b/content/posts/pull-vs-push-intentional-notifications.md
@@ -72,11 +72,11 @@ arrived, maybe the sky is falling, etc. Those are all situations where you
 genuinely do want notifications pushed in front of your face. But think about
 while you're at work. Do you really need to know that there's no more coffee in
 the lounge when you're waist-deep in a big code refactor and having to mentally
-juggle variables and signatures and business logic and overarching structu— look
-at this funny meme!
+juggle variables and signatures and business logic and overarching structu— _look
+at this funny meme!_
 
-Ah shit. Where was `x` set again? _Does_ this function duplicate the logic of
-that other function 83 lines above? You've lost your train of thought and it's
+_Ah shit. Where was `x` set again? **Does** this function duplicate the logic of
+that other function 83 lines above?_ You've lost your train of thought and it's
 going to take you about 30 minutes to get it back.[^1]
 
 Maybe you're spending time with your family, but that new hire keeps asking for