diff --git a/config-schema.dhall b/config-schema.dhall
index 2096ed4eb012d7f349c7b0e8972cdbf6380e8fda..002c8195da9da23c894e89c0dc992e25e41b1276 100644
--- a/config-schema.dhall
+++ b/config-schema.dhall
@@ -46,6 +46,7 @@
 , sip : { app : Text, realm : Text }
 , sip_host : Text
 , snikket_hosting_api : Text
+, support_link : forall (customer_jid : Text) -> Text
 , upstream_domain : Text
 , web : < Inet : { interface : Text, port : Natural } | Unix : Text >
 , web_register : { from : Text, to : Text }
diff --git a/config.dhall.sample b/config.dhall.sample
index dd53b870dc021f3adc3de7cf2fb01204d432a057..33e1d2c9327b7a837a81ffd0d3b9d292aa04f2d9 100644
--- a/config.dhall.sample
+++ b/config.dhall.sample
@@ -86,5 +86,7 @@ in
 	upstream_domain = "example.net",
 	approved_domains = toMap { `example.com` = Some "customer_id" },
 	keepgo = Some { api_key = "", access_token = "" },
-	simpleswap_api_key = ""
+	simpleswap_api_key = "",
+	support_link = \(customer_jid: Text) ->
+		"http://localhost:3002/app/accounts/2/contacts/custom_attributes/jid/${customer_jid}"
 }
diff --git a/forms/admin_info.rb b/forms/admin_info.rb
index a7cb70cdb328d598a2a1324fee855e870e0cfebd..9b31c1ed3c9d684481d5f02b0e5d9c1f7657d774 100644
--- a/forms/admin_info.rb
+++ b/forms/admin_info.rb
@@ -63,11 +63,15 @@ field(
 	value: @admin_info.api.to_s
 )
 
-if @admin_info.info.tel
-	field(
-		var: "link",
-		label: "Link",
-		type: "jid-single",
-		value: "#{@admin_info.info.tel}@#{CONFIG[:upstream_domain]}"
-	)
-end
+field(
+	var: "link",
+	label: "Link",
+	type: "jid-single",
+	value: @admin_info.backend_jid
+)
+
+field(
+	var: "support_link",
+	label: "Support Link",
+	value: @admin_info.support_link
+)
diff --git a/lib/customer_info.rb b/lib/customer_info.rb
index a9acde2ab870013fee3e8aeb322d8d8ecff00c4d..b5628072ea91daab77e1e63ed2f9058fa2b0cbdd 100644
--- a/lib/customer_info.rb
+++ b/lib/customer_info.rb
@@ -112,12 +112,14 @@ class AdminInfo
 		api API
 		call_info String
 		trust_level String
+		backend_jid String
 	end
 
 	def self.for(
 		customer,
 		trust_level_repo: TrustLevelRepo.new,
-		call_attempt_repo: CallAttemptRepo.new
+		call_attempt_repo: CallAttemptRepo.new,
+		backend_repo: TrivialBackendSgxRepo.new
 	)
 		PromiseHash.all(
 			jid: customer.jid,
@@ -126,7 +128,8 @@ class AdminInfo
 			info: CustomerInfo.for(customer),
 			api: API.for(customer),
 			call_info: call_info(customer, call_attempt_repo),
-			trust_level: trust_level_repo.find(customer).then(&:to_s)
+			trust_level: trust_level_repo.find(customer).then(&:to_s),
+			backend_jid: backend_repo.get(customer.customer_id).from_jid.to_s
 		).then(&method(:new))
 	end
 
@@ -162,4 +165,8 @@ class AdminInfo
 			info.tel.gsub(/\A\+1/, "")
 		].join("/")
 	end
+
+	def support_link
+		CONFIG[:support_link].call(backend_jid)
+	end
 end
diff --git a/test/test_helper.rb b/test/test_helper.rb
index 260589f381e28ad473332702a11847273ed379ee..f68171e4ccf09afab54898a287b94e0a172c6a98 100644
--- a/test/test_helper.rb
+++ b/test/test_helper.rb
@@ -114,7 +114,8 @@ CONFIG = {
 	bandwidth_peer: "test_peer",
 	keepgo: { api_key: "keepgokey", access_token: "keepgotoken" },
 	adr: "A Mailing Address",
-	interac: "interac@example.com"
+	interac: "interac@example.com",
+	support_link: ->(*) { "https://support.com" }
 }.freeze
 
 def panic(e)