diff --git a/lib/bill_plan_command.rb b/lib/bill_plan_command.rb
index 2e74d4be9803a80257ce78dd263e7797662a2518..c4b41390bdc51a0478524c2b7d0a7741a9fc6c16 100644
--- a/lib/bill_plan_command.rb
+++ b/lib/bill_plan_command.rb
@@ -67,9 +67,11 @@ protected
 		def notify_failure
 			m = Blather::Stanza::Message.new
 			m.from = CONFIG[:notify_from]
-			m.body =
+			m.xhtml =
 				"Failed to renew account for #{@customer.registered?.phone}. " \
-				"To keep your number, please buy more credit soon."
+				"To keep your number, please " \
+				"<a href='xmpp:cheogram.com?command'>buy more credit soon</a>."
+			m.body = m.xhtml_node.text
 			@customer.stanza_to(m)
 		end