diff --git a/src/convert.rs b/src/convert.rs
index f3f2ae0975088e9ae7aecb2a3f5e03aca0f0be08..fb6fbfb03159c8964dc559a9844619fb986fc6ac 100644
--- a/src/convert.rs
+++ b/src/convert.rs
@@ -90,7 +90,7 @@ pub trait IntoAttributeValue {
 
 impl IntoAttributeValue for String {
     fn into_attribute_value(self) -> Option<String> {
-        Some(self.clone())
+        Some(self)
     }
 }