diff --git a/jid/src/lib.rs b/jid/src/lib.rs
index 291e53f30fd6366f3c2834955613304caede7d12..f49ee99d92deec7879e5ca6cc0b71d03cb8c372a 100644
--- a/jid/src/lib.rs
+++ b/jid/src/lib.rs
@@ -325,7 +325,7 @@ impl Serialize for FullJid {
     where
         S: Serializer,
     {
-        serializer.serialize_str(String::from(self).as_str())
+        serializer.serialize_str(&self.inner.normalized)
     }
 }
 
@@ -335,7 +335,7 @@ impl Serialize for BareJid {
     where
         S: Serializer,
     {
-        serializer.serialize_str(String::from(self).as_str())
+        serializer.serialize_str(&self.inner.normalized)
     }
 }