diff --git a/crates/client/src/client.rs b/crates/client/src/client.rs
index 9ec24abae58a40d71646fd5f6228d3c47ba97864..73ecf16084d833a7b48806a8f27cb4b63d2d8419 100644
--- a/crates/client/src/client.rs
+++ b/crates/client/src/client.rs
@@ -351,7 +351,7 @@ impl Client {
                 }));
             }
             Status::SignedOut | Status::UpgradeRequired => {
-                self.telemetry.set_metrics_id(None);
+                self.telemetry.set_authenticated_user_info(None, false);
                 state._reconnect_task.take();
             }
             _ => {}
diff --git a/crates/client/src/telemetry.rs b/crates/client/src/telemetry.rs
index c9b5665e9ed7a786c354caa3338d4b05754f8002..7b0b2ef3240ab9c7932d4c6b6ea99aef0d7c7ad8 100644
--- a/crates/client/src/telemetry.rs
+++ b/crates/client/src/telemetry.rs
@@ -9,6 +9,7 @@ use isahc::Request;
 use lazy_static::lazy_static;
 use parking_lot::Mutex;
 use serde::Serialize;
+use serde_json::json;
 use std::{
     io::Write,
     mem,
@@ -176,11 +177,32 @@ impl Telemetry {
             .detach();
     }
 
-    pub fn set_metrics_id(&self, metrics_id: Option<String>) {
+    pub fn set_authenticated_user_info(
+        self: &Arc<Self>,
+        metrics_id: Option<String>,
+        is_staff: bool,
+    ) {
+        let is_signed_in = metrics_id.is_some();
         self.state.lock().metrics_id = metrics_id.map(|s| s.into());
+        if is_signed_in {
+            self.report_event_with_user_properties(
+                "$identify",
+                Default::default(),
+                json!({ "$set": { "staff": is_staff } }),
+            )
+        }
     }
 
     pub fn report_event(self: &Arc<Self>, kind: &str, properties: Value) {
+        self.report_event_with_user_properties(kind, properties, Default::default());
+    }
+
+    fn report_event_with_user_properties(
+        self: &Arc<Self>,
+        kind: &str,
+        properties: Value,
+        user_properties: Value,
+    ) {
         if AMPLITUDE_API_KEY.is_none() {
             return;
         }
@@ -198,7 +220,11 @@ impl Telemetry {
             } else {
                 None
             },
-            user_properties: None,
+            user_properties: if let Value::Object(user_properties) = user_properties {
+                Some(user_properties)
+            } else {
+                None
+            },
             user_id: state.metrics_id.clone(),
             device_id: state.device_id.clone(),
             os_name: state.os_name,
diff --git a/crates/client/src/test.rs b/crates/client/src/test.rs
index 56d3d80b631ec2adb905abbe8b0d0ed4e6f6c6d6..288c9a31faaada7c52ebebcf0df2b2f6341d9374 100644
--- a/crates/client/src/test.rs
+++ b/crates/client/src/test.rs
@@ -157,6 +157,7 @@ impl FakeServer {
                         .receipt(),
                     GetPrivateUserInfoResponse {
                         metrics_id: "the-metrics-id".into(),
+                        staff: false,
                     },
                 )
                 .await;
diff --git a/crates/client/src/user.rs b/crates/client/src/user.rs
index b31cda94b37f1310b14772f0027706d59368055b..d52d6367b0bba399d2f50565eca9ab08d61696bd 100644
--- a/crates/client/src/user.rs
+++ b/crates/client/src/user.rs
@@ -148,7 +148,14 @@ impl UserStore {
                                 let fetch_metrics_id =
                                     client.request(proto::GetPrivateUserInfo {}).log_err();
                                 let (user, info) = futures::join!(fetch_user, fetch_metrics_id);
-                                client.telemetry.set_metrics_id(info.map(|i| i.metrics_id));
+                                if let Some(info) = info {
+                                    client.telemetry.set_authenticated_user_info(
+                                        Some(info.metrics_id),
+                                        info.staff,
+                                    );
+                                } else {
+                                    client.telemetry.set_authenticated_user_info(None, false);
+                                }
                                 client.telemetry.report_event("sign in", Default::default());
                                 current_user_tx.send(user).await.ok();
                             }
diff --git a/crates/collab/src/rpc.rs b/crates/collab/src/rpc.rs
index 467ec174ab083c62d956fd18f17e94f28409eb32..e42b0812ab128f67a28c8d6e301e4795ef449bd4 100644
--- a/crates/collab/src/rpc.rs
+++ b/crates/collab/src/rpc.rs
@@ -1738,7 +1738,16 @@ impl Server {
             .await
             .user_id_for_connection(request.sender_id)?;
         let metrics_id = self.app_state.db.get_user_metrics_id(user_id).await?;
-        response.send(proto::GetPrivateUserInfoResponse { metrics_id })?;
+        let user = self
+            .app_state
+            .db
+            .get_user_by_id(user_id)
+            .await?
+            .ok_or_else(|| anyhow!("user not found"))?;
+        response.send(proto::GetPrivateUserInfoResponse {
+            metrics_id,
+            staff: user.admin,
+        })?;
         Ok(())
     }
 
diff --git a/crates/contacts_panel/src/contacts_panel.rs b/crates/contacts_panel/src/contacts_panel.rs
index 91b86aaf0e151daedc6094266e56212d73def107..c06b2e17a16720f2cab6d63c12d9833ca800b845 100644
--- a/crates/contacts_panel/src/contacts_panel.rs
+++ b/crates/contacts_panel/src/contacts_panel.rs
@@ -1221,16 +1221,6 @@ mod tests {
         let project_store = cx.add_model(|_| ProjectStore::new(project::Db::open_fake()));
         let server = FakeServer::for_client(current_user_id, &client, cx).await;
 
-        let request = server.receive::<proto::GetPrivateUserInfo>().await.unwrap();
-        server
-            .respond(
-                request.receipt(),
-                proto::GetPrivateUserInfoResponse {
-                    metrics_id: "the-metrics-id".into(),
-                },
-            )
-            .await;
-
         let fs = FakeFs::new(cx.background());
         fs.insert_tree("/private_dir", json!({ "one.rs": "" }))
             .await;
diff --git a/crates/rpc/proto/zed.proto b/crates/rpc/proto/zed.proto
index 6a48ad1b9764d2ca8ff7e5e7f9370c751e3da789..37434a6d4e7252f589a81564b5736558b8865d32 100644
--- a/crates/rpc/proto/zed.proto
+++ b/crates/rpc/proto/zed.proto
@@ -755,6 +755,7 @@ message GetPrivateUserInfo {}
 
 message GetPrivateUserInfoResponse {
     string metrics_id = 1;
+    bool staff = 2;
 }
 
 // Entities