diff --git a/crates/collab/src/llm/token.rs b/crates/collab/src/llm/token.rs
index 46eb26e99dd30fcb284e43111742821937c8e995..5d9ab452ea22208d349d8d0eeb8909b3327bb40d 100644
--- a/crates/collab/src/llm/token.rs
+++ b/crates/collab/src/llm/token.rs
@@ -66,7 +66,7 @@ impl LlmTokenClaims {
         let subscription_period =
             billing_subscription::Model::current_period(subscription, is_staff)
                 .map(|(start, end)| (start.naive_utc(), end.naive_utc()))
-                .ok_or_else(|| anyhow!("missing subscription period"))?;
+                .ok_or_else(|| anyhow!("A plan is required to use Zed's hosted models or edit predictions. Visit https://zed.dev/account to get started."))?;
 
         let now = Utc::now();
         let claims = Self {