diff --git a/server/templates/home.hbs b/server/templates/home.hbs
index 32a613c79a48288dffd3a0296666e6b1f5bc421d..ffef87eb29476d7877a59e9353402166e3727fca 100644
--- a/server/templates/home.hbs
+++ b/server/templates/home.hbs
@@ -4,10 +4,28 @@
     <article class="max-w-xl">
         <h1 class="mb-10 text-4xl leading-tight text-white font-display font-extralight">Introducing Zed&mdash;A lightning-fast, collaborative code editor written in Rust.</h1>
         <p class="mt-5 leading-relaxed">
-            Zed is about seamless real-time collaboration, fine grain version control of code + conversations, and breaking past the boundaries of software responsiveness.
+            We think there’s a better way to write code.
         </p>
         <p class="mt-5 leading-relaxed">
-            We think there is a better way to write code, and are using Zed as we build Zed to prove it.
+            We’re building Zed because we want to write code in a tool that is:
+        </p>
+
+        <h3 class="mt-10 mb-4 leading-tight text-white font-display font-extralight">Mission-critical tools should be hyper-responsive.</h3>
+
+        <p class="mt-5 leading-relaxed">
+            When you move the cursor or type a character, you should see pixels on the next refresh of your display–every time. Even sub-perceptual pauses add up over the course of a day to create unnecessary stress. Joyful coding starts with an editor that stays out of your way.
+        </p>
+        
+        <h3 class="mt-10 mb-4 leading-tight text-white font-display font-extralight">Real-time collaboration produces better software.</h3>
+
+        <p class="mt-5 leading-relaxed">
+            When you move the cursor or type a character, you should see pixels on the next refresh of your display–every time. Even sub-perceptual pauses add up over the course of a day to create unnecessary stress. Joyful coding starts with an editor that stays out of your way.
+        </p>
+
+        <h3 class="mt-10 mb-4 leading-tight text-white font-display font-extralight">Keystrokes are the fundamental unit of change.</h3>
+
+        <p class="mt-5 leading-relaxed">
+            When you move the cursor or type a character, you should see pixels on the next refresh of your display–every time. Even sub-perceptual pauses add up over the course of a day to create unnecessary stress. Joyful coding starts with an editor that stays out of your way.
         </p>
 
         <p class="mt-5 leading-relaxed">Early access to Zed will open up mid-2022 for small teams and individuals in our <a class="underline hover:no-underline" href="/community">community</a>.</p>
@@ -19,22 +37,6 @@
 
         <p class="mt-10 mb-10 leading-7">&mdash;&mdash;&mdash;</p>
 
-        <h2 class="mt-16 mb-5 leading-tight text-white font-display font-extralight">We believe that...</h2>
-
-        <p class="font-semibold">Collaboration produces better code.</p>
-        <p class="mt-2">Write &amp; discuss code with native real-time collaboration.</p>
-
-        <p class="mt-8 font-semibold">Software should be hyper responsive.</p>
-        <p class="mt-2">Your display should bottleneck long before your software. A slow editor creates anxiety while a fast one makes writing code a joy.</p>
-
-        <p class="mt-8 font-semibold">The keystroke is the fundamental unit of change.</p>
-        <p class="mt-2">The refresh rate of your display should bottleneck long before your editor.</p>
-
-        <p class="mt-8 font-semibold">Conversation happens where code does.</p>
-        <p class="mt-2">The refresh rate of your display should bottleneck long before your editor.</p>
-
-        <p class="mt-10 mb-10 leading-7">&mdash;&mdash;&mdash;</p>
-
         <h2 class="mt-16 mb-5 leading-tight text-white font-display font-extralight">Under the hood</h2>
 
         <h3 class="mt-5 mb-4 leading-tight text-white font-display font-extralight">Rust</h3>